THE CREATIVE BEHIND THE WORK
HELPING BUSINESSES STAND OUT SINCE 2012
Want to know more about Alexandru Mic? I’m a marketing and creative professional who helps businesses become more visible through clear strategies and hands-on work across design, marketing, photography, video and web. I get involved from the beginning, shaping the idea, organizing the process and implementing the final solution.
I helped local businesses become more visible through branding, websites, marketing materials and print campaigns—from the initial strategy to the finished product.
2010–2018
Digital Media Designer
AM Design, Germany
I built a YouTube channel with more than 13,000 subscribers, handling everything from content strategy and production to editing, SEO and analytics.
2019–2022
Content Creator
Self-employed, Japan
2022–2026
Webmaster - Visual Information Specialist
I led digital strategy and multimedia projects for 59 facilities serving more than 55,000 people. My work included websites, campaigns, branding, photography, video and digital infrastructure.
86th Force Support Squadron, Germany
Experience That Shaped Me
My studies focused on marketing, management, finance and economics, giving me a broader understanding of how businesses operate. I wrote my thesis in economics and graduated with a final grade of 10/10. The degree also strengthened the way I structure projects, develop workflows and create practical roadmaps from strategy to implementation.
2023–2026
Business Administration
Babeș-Bolyai University, Faculty of Business
Where Knowledge Met Practice
2013–2015
Media Design Apprenticeship
BBS Neustadt & CreativWERBUNG
I learned graphic design alongside the complete print-production process; from preparing files correctly to producing and installing the finished materials. I worked on posters, stickers, large banners, billboards, vehicle wraps and window advertising. This hands-on experience taught me to design with the final application in mind, not just how something looks on a screen.
Impact Along the Way
Recognized for Excellence
Named 86 MSG and 86 FSS Civilian of the Year in 2024, following recognition as 86 FSS Civilian of the Quarter.
Growing a Digital Community
Increased annual website traffic from approximately 650,000 to more than 950,000 visits through content strategy, analytics and user-experience improvements.
Supporting a Large Organization
Managed digital communication for 59 facilities serving more than 55,000 members of the Kaiserslautern Military Community.
Creating Smarter Workflows
Developed digital forms and automated systems that processed more than 18,000 submissions and supported over 1,000 annual project requests.
Beyond the Work
I grew up in the countryside of Transylvania, Romania, where I developed a lasting appreciation for nature and the outdoors.
When I’m not working, you’ll often find me playing tennis, exploring somewhere new or following Eurovision (I’m a genuine superfan).
I’ve visited almost 30 countries, and every culture, place and way of life has influenced how I see the world, connect with people and approach my work.